Formed in 2011 by James Lloyd, Carry The 4 is a music PR company working with leading online & print press across North America and the UK on behalf of our talented roster of clientele. Every day, we work tirelessly with the leading alternative music magazines, websites, newspapers and blogs from around the world to ensure our artists’ work attains the most pertinent, extensive and lucrative coverage in an increasingly competitive and crowded market.

Since inception, the company has worked with over 150 bands, management companies, record labels and booking agents ranging from Billboard top 100 artists to emerging local talent.

For press looking to feature any of our roster or labels, management & artists wishing to discuss a tailored press campaign, please contact:

james@carrythe4.com or katie@carrythe4.com

All of our work is tailored to the specific artist with targets and priorities depending on the nature of the campaign at hand. Every day we work with some of the leading journalists, editors and writers in music to secure exclusive content, reviews, interviews, tour press, news coverage, profile pieces and an array of other exposure for our roster.

Print Press

Carry The 4 works with the leading international print press in alternative music to secure our artists coverage alongside the leading names in rock music. Despite the rapid growth of digital media, the leading print publications still set the bar for popularity, editorial quality and influence.



Collaborating with tastemaker music and entertainment websites to ensure our roster achieve the most prominent and lucrative digital placement, we work with a balance of small, ambitious blogs to the world’s most influential music publications to ensure our clients a thorough and pertinent cross-section of coverage.



As vital as hitting the leading national and international publications, local press serves a key purpose in building PR campaigns from the ground up; the value of the support of the local scene is not to be underestimated, especially in alternative music. Carry The 4 attains focused local press from college publications to radio stations; websites to newspapers, targeting both key hometown markets and local press nationwide whilst on tour, including live reviews, shoots & interviews.



We work with many of the leading brands and equipment manufacturers in music, with many of our current roster endorsing the likes of Ernie Ball, Orange Amps, Ultimate Ears, ESP Guitars and SJC Drums. With a free backline and heavily discounted goods, as well as the opportunity to represent some of the world’s most synonymous names in music, endorsements are a key goal for any touring band.



In co-ordination with our artists new releases we work with a selective band of radio stations; local, national and online in order to supplement the rest of our coverage. Carry The 4 bands regularly appear on Kerrang Radio, Idobi and Fearless Radio. Where appropriate, our artists will be presented to television music heads, with a view to video playlist rotation. Carry The 4 artists have appeared on mtvU and Kerrang TV in recent times, with some even featuring as prominently as on NBC’s Sunday Night Football!