Formed in 2011, Carry The 4 is a Boutique Music Publicity and Artist Development company working with a talented roster of record labels, artists and management companies globally.

We work tirelessly to develop the brand, media presence and exposure of our clients, nurturing them from signing through the release cycle, to maximise the impact of our partnership. We work hand-in-hand with the world’s most influential music and entertainment media, from around the world, supporting our artists through new releases, content and tours.

Ambition is at the heart of what we do; driving full service campaigns for artists and labels, to separate our clients from the crowd. In doing so, we give them the strongest platform possible to develop their brand and achieve their goals in the increasing competitive and oversaturated new music market.

Since inception, Carry The 4 has run media campaigns for over 500 artists, management companies and record labels from over 25 countries, ranging from Platinum selling, Billboard Top 100 artists to exciting breakout talent.

For press looking to feature any of our roster or labels, management & artists wishing to discuss a tailored press campaign, please contact:

james@Carrythe4.com // katie@Carrythe4.com

MAINSTREAM & POP CULTURE MEDIA

Carry The 4 has secured press with some of the biggest names in media, including Hollywood Life, USA Today, Us Weekly and US News, landing A-list tastemaker coverage to complement our specialized genre specific work.

GENRE TASTEMAKERS

Whatever your sound, we work with the leading heavyweight media outlets across the genres. Week in, week out, we collaborate with likes of Pop Crush, Atwood Magazine, Loudwire, American Songwriter, Under The Radar Mag and Kerrang (to name but a few), to ensure our clients achieve the most prominent and lucrative digital placement. From small, ambitious media to the world’s most influential music outlets, we leave no stone unturned to ensure our clients enjoy a dynamic and bespoke array of press coverage.

REGIONAL & TOUR

As vital as hitting the leading national and international publications, regional press serves a key purpose in building PR campaigns from the ground up; the value of the support of the local scene is and end in itself, but furthermore adds significant stock to the national campaign. Carry The 4 attains focused local press from college publications to local newspapers and blogs, targeting our clients’ key demographics as well as national and regional tour press.

RADIO, PODCASTS, TAKEOVERS & PLAYLISTING

Podcasts are at an all time popularity pinnacle and rank among the fastest rising forms of media.

DSP playlists can be a difference maker to a release and open a track up to a huge new potential audience

Digital radio is flying high, despite the shrinking of the FM market.

We collaborate with the leading curators and tastemakers across these platforms and beyond, to ensure our artists are hitting key audiences, no matter what the medium.