Formed in 2011, Carry The 4 is a music PR and Artist Development company working with a talented roster of record labels, artists and management companies.

We work tirelessly to develop the brand, media presence and exposure of our clients, nurturing them from signing through the release cycle, to maximise the impact of our partnership. We work hand-in-hand with the world’s most influential music and entertainment publications, channels, radio stations and magazines from around the world, supporting our artists through new releases, content and tours.

Ambition is at the heart of what we do; driving tireless campaigns for independent bands and labels, to separate our clients from the crowd. In doing so, we give them the strongest platform possible to develop their brand and achieve their goals in the increasing competitive and oversaturated new music market.

Since inception, Carry The 4 has run campaigns for over 500 artists, management companies and record labels from over 25 countries, ranging from Platinum selling, Billboard Top 100 artists to exciting breakout talent.

For press looking to feature any of our roster or labels, management & artists wishing to discuss a tailored press campaign, please contact:

james@Carrythe4.com // katie@Carrythe4.com

POP CULTURE MEDIA

Carry The 4 has secured press with some of the biggest names in media, including Hollywood Life, USA Today, MTV and US News. We look to complement genre-specific press with pop culture media to open up the potential reach of our artists and unlock large and influential markets for them.

GENRE TASTEMAKERS

At the heart of what we do is our strong relationship with the influencers of alternative music. Week in, week out, we collaborate with likes of Alternative Press, Idobi, Loudwire, Rock Sound and Punknews (to name but a few), to ensure our clients achieve the most prominent and lucrative digital placement. From small, ambitious blogs to the world’s most influential music publications, we ensure our clients enjoy a thorough and all-encompassing cross-section of coverage.

REGIONAL & TOUR

As vital as hitting the leading national and international publications, regional press serves a key purpose in building PR campaigns from the ground up; the value of the support of the local scene is not to be underestimated, especially in alternative music. Carry The 4 attains focused local press from college publications to local newspapers and blogs, targeting our clients’ key hometown markets as well as national and regional tour press, regularly securing, tour interviews, tour diaries, live reviews and road blogs.

RADIO, PODCASTS, TAKEOVERS & PLAYLISTING

Our relationship with influential music press transcends digital and print media alone, working regularly with big names such as Kerrang, Idobi and Alternative Press to secure exposure for our artists through other mediums, including radio, playlisting, podcasts and mixshows.